I'm April 


My education, career and pursuits have always focused on design, interiors and fashion. Requisite bio: University of Virginia Architecture School; project manager at top San Francisco interiors firm; and graduate school at Parsons where my obsession with textiles became an academic pursuit. The historical motifs I studied at Parsons influenced my first product line kaarskoker, a collection of decorative candle sleeves. Featured in House Beautiful, Real Simple, British Homes & Gardens and Traditional Home and retailed with Nordstrom, Amazon and The Home Depot, I sold the company in 2013. My next act was right under my nose - and on my back!

My mother-in-law gave me a vintage halter dress she had made in the 1970s.  I lived in this dress. It was the perfect wardrobe piece for my life, which is at once dressed up and dressed down. A rotating combination of a flat sandal, stacked heel, various shades of lip color and a hair elastic allowed me to MacGyver an abundance of looks with just one dress. It offered me total creativity in my looks, while making the day-to-day effortlessly chic (did I mention I have two sons?). It became a dress I couldn’t live without. It was THE DRESS. After years of compliments, I decided to share THE DRESS with women also into chic and easy. 

Back to my obsession with textiles. I paired Scottish wool tartan on THE DRESS and a love affair was born. There is simply not a more versatile fabric for our modern lifestyle rooted in classic style. And by classic, think Audrey not Highland games. Tradition is lovely but just as your grandmother's silver and porcelain is better served under your direction, tartan is under mine. 

My collection is just as much for nightfall as for daylight. A cocktail party becomes the after party by dimming the lights and changing the playlist. Each piece works the same way but with lipstick and a clutch.  With an emphasis on exclusively-sourced fabrics, APRIL PRIDE is for women who know the difference.  xXx April